26 Sep '12, 12pm
Why won’t Chipotle shake hands with tomato workers? @grist wonders if it offers "ethical food" after all
The Cultivate festival provides a high-visibility opportunity for organizers — who stack tomato buckets, talk about the harsh realities of workers’ lives, and encourage people to get involved in the campaign. The festival also demonstrates Chipotle’s phenomenal success. At the Chicago edition of Cultivate, held in September, thousands of festivalgoers — mostly young and white — crowded before the main stage to hear a lineup anchored by G Love. They sipped local microbrews and watched cooking demos by star chefs like Richard Blais and Paul Kamen featuring ingredients from area farms. They bought tofu tacos and sampled the fare at Chipotle’s new Asian concept restaurant . Want to learn about Chipotle’s wonderful relationship with avocado farmers or test out an iPad game called Pig2Pasture? There were booths for that, too. At each, Chipotle staff stamped your festival program...