20 May '11, 2pm

Sustainable Wine Review: eco.love Wines: A New Breed of Winery?

At the forefront of eco.love Wines’ social media-centric venture is the company’s implementation of QR codes, specific matrix barcodes that are readable by new-model camera phones and used to deliver various types of data. At retail locations, each eco.love Wines bottle features a hang-tag with a QR code and simple, three-step instructions describing how the code should be used. When potential customers scan the code with their mobile devices at point of purchase, they are automatically redirected to an interactive application where they can uncover multiple levels of information about the wine. The application’s format is reciprocal in that users are able to select what type of information they want to view next – tapping one icon on the screen will prompt a descriptive video about the wine, while another icon will bring up food pairing recommendations – catering to the s...

Full article: http://eatdrinkbetter.com/2011/05/20/sustainable-wine-rev...

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Ecopreneur Interview Series: eco-love wines: Pa...

ecopreneurist.com 20 May '11, 4pm

Part 18 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs. Today, Krate...