20 May '11, 2pm

5 Great Ways To Get People To Ride Bicycles To Work

Most of us assume that everybody has an old, beat up, slightly rusted bike somewhere in our basement, storage unit, or garage. And most of us probably do. But who wants to ride that to work? A number of companies have given their employees bicycles to encourage them to ride- last year IKEA gave its U.S. employees a silver, blue, and yellow striped bike for Christmas. Nabisco in Los Angeles has in the past given commuting employees a bike after six months of pedaling to work. But the best? Fort Collins, Colorado-based New Belgium Brewing gives employees a snazzy cruiser bike on their first anniversary of work (as an employee-owned company, that first birthday is also the moment an employee gets his or her company stock). Each year, production artist Ryan McKee helps make the bikes - from Schwinn, Streamline, and Felt - look distinctive so that every year is a "limited editi...

Full article: http://www.treehugger.com/files/2011/05/5-foolproof-ways-...

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