20 May '11, 2pm

Growing a beard, drinking beer, quoting Parks & Rec's Ron Swanson

Growing a beard, drinking beer, quoting Parks & Rec's Ron Swanson

Budweiser could be accused of green-washing in this case, since there's a lot of water that goes into beer (about 1,500 gallons of water for a 32-gallon barrel , for instance). The Budweiser Grow One. Save a Million campaign popped into my InBox the other day. All that internet data collection seems to be working (= this guy likes the environment and beer). The campaign's press materials include a quote from the very manly Nick Offerman, who plays the equally manly Ron Swanson on TV's Parks & Recreation (and suffered a tragic facial hair mishap in the show's season finale): "The only thing manlier than growing a big, burly beard is ripping a big, burly beard off of a charging grizzly with your bare hands. That, and saving the planet. Since no grizzly has had the balls to charge me since I went through puberty, I've decided to focus on saving the planet by joining with Budw...

Full article: http://www.treehugger.com/files/2011/05/facial-hair-grow-...

Tweets

Environmental Economics: Friday Beer Post

env-econ.net 20 May '11, 7pm

It's not about the price paid by consumers ... it's about the overhead incurred by craft breweries to produce beer. One mi...

Budweiser Wants You to Grow a Beard, Save Water for World Environment Day

Budweiser Wants You to Grow a Beard, Save Water...

ecouterre.com 18 May '11, 4pm

Water is a key ingredient in beer, so it’s no wonder that Anheuser-Busch has a vested interest in the wet stuff. In the pa...