23 Sep '12, 9am
Morgan Clendaniel and the world of worldchanging ideas
I love world-changing ideas. Who doesn’t? So it’s pretty easy to gravitate towards a Web site whose premise is to blow people’s minds and, in the words of editor Morgan Clendaniel, “rejigger the way the world works.” I spoke with Morgan this week on Nature of Business about Co.Exist , his year old site (and web section of Fast Company ) and his passion to bring stories to us that create a sense of wonder and awe. They are also stories that instill a sense of hope that there are really smart and innovate people out there doing really cool game changing things. What I found particularly appealing about our conversation was the emphasis Morgan puts on creating and nurturing a feedback loop for readers whereby the reader is connected with the company and/or person attached to a story. This may come in form of an individual endeavoring to connect with a company doing amazing th...