20 May '11, 8am

"It's never just what u do, it's the way that u do it" @cindygallop "getting shit done" v @misskyrasays

This is all very well and good on the individual level. But what about corporate intentions vs. action? Like individuals, businesses more often than not do have good intentions. The question is the follow through with action. Cindy believes that what is important to remember, and is unfortunately usually forgotten, is that businesses find it just as difficult as individuals to prove that you can do well whilst doing good. IfWeRantheWorld looks like a step closer to finding the solution, as it drives collaborative behaviour between individuals and companies with the aim harnessing collective action towards a common, mutually-beneficial goal.

Full article: http://www.sustainability.com/blog/cindy-gallop-i-don-t-d...

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