29 Feb '16, 8pm

.@Patagonia's 'Tools for Grassroots Activists' Offer Lessons for Business, Marketing Leaders

.@Patagonia's 'Tools for Grassroots Activists' Offer Lessons for Business, Marketing Leaders

However, the grant program didn’t satiate Patagonia’s desire to support the grassroots environmental movement. The company wanted deeper engagement and realized that building strong partnerships was the key to staying true to its brand. Counteracting the stereotype that corporations and grassroots environmental groups can only have antagonistic relationships, Patagonia started its annual Tools for Grassroots Activists Conference in 1994 exclusively for its grant recipients. Patagonia brought in big names in the environmental space such as Jane Goodall , Annie Leonard and Bill McKibben to do hands-on workshops with attendees around topics such as campaign planning, lobbying, communications strategy, grassroots organizing, fundraising and social media. Check out this video to see the conference in action.

Full article: http://www.sustainablebrands.com/news_and_views/marketing...

Tweets

14 excellent tools for WordPress development and site maintenance

14 excellent tools for WordPress development an...

godaddy.com 01 Mar '16, 4pm

Building and maintaining WordPress websites is a complex undertaking involving many tasks. How fast and well you can perfo...

Cool Content Marketing Tools To Improve Your On...

advancedwebranking.com 27 Feb '16, 11pm

While Google has recently put less emphasis on the value of specific keywords, you can still use the tool for inspiration....

7 Content Marketing Tools That Will Improve You...

domainnews.com 08 Mar '16, 4pm

Any successful business needs a good content marketing . You are aware what influence can words have on the user . One wor...

Analytics offer solutions to merchandising and marketing problems: BRP

Analytics offer solutions to merchandising and ...

luxurydaily.com 26 Feb '16, 9am

Technology is transforming the way consumers shop Outdated software and applications are hindering retailers’ abilities to...

Customer Communities: Business Knowledge, Insight Goldmine #DigitalMarketing

Customer Communities: Business Knowledge, Insig...

webmarketingtoday.com 29 Feb '16, 4am

Whether through a Facebook Page, LinkedIn Group, or customer forum on your website, when properly leveraged, the collectiv...

Reinventing the strategy that made us leaders i...

gbdmagazine.com 03 Mar '16, 5pm

Efforts to reduce carbon emissions resulting from car-centric development patterns and inefficient, poorly insulated build...