19 May '11, 3pm

Green Marketing and the Death of Curmudgeonly Contrariness

As Adam Smith wrote in 1759 in his book, The Theory of Moral Sentiments, we have a desire to see our society flourish and are chagrined at its demise. Witness the rise of citizens in Egypt, Libya and other countries in which the people finally rose against the tyrants as evidence of Smith's theory put into practice. Here's Smith's passage: “Man, it has been said, has a natural love for society, and desires that the union of mankind should be preserved for its own sake, though he himself was to derive no benefit from it. The orderly and flourishing state of society is agreeable to him, and he takes delight in contemplating it. Its disorder and confusion, on the contrary, is the object of his aversion, and he is chagrined at whatever tends to produce it. He is sensible, too, that his own interest is connected with the prosperity of society, and that the happiness, perhaps th...

Full article: https://www.greenbiz.com/blog/2011/05/19/green-marketing-...

Tweets

Green Marketing and the Death of Curmudgeonly C...

greenbiz.com 19 May '11, 2pm

On Monday, my friend and colleague, Joel Makower, editor of GreenBiz.com , posted an article entitled, "Green Marketing Is...

Green Marketing Is Over. Let’s Move On.

greenbiz.com 16 May '11, 12pm

Sometimes, it’s hard to face reality, especially when a dream is so alluring. And the alluring dream of green marketing is...

The Death Of The Automobile

earthjustice.org 20 May '11, 9pm

New monograph from New Zealand asks and answers some thorny questions Friends of the Earth New Zealand has just published ...

Marketing Green and the Rise of Greenwashing

triplepundit.com 26 May '11, 8am

Great article on an important topic. On one hand, there is a lot of dialogue around greenwashing related to products – whi...

Is climate sanity the kiss of death for Republican presidential candidates?

Is climate sanity the kiss of death for Republi...

grist.org 19 May '11, 12am

Beware the kiss of death. Even after backing away from his previous support for cap-and-trade programs, Jon Huntsman is ge...

Green Marketing: It's Alive but Needs a Makeover

Green Marketing: It's Alive but Needs a Makeover

greenbiz.com 23 May '11, 11am

1. It's not working. Consumers are confused. They don't trust companies but they do trust brands. Companies that align sus...