19 May '11, 3pm

Green Wine Guide:: by Sami Grover, Carrboro, NC, USA on 05.19.11 From peer-supported fundraising for solar in Af...

Green Wine Guide:: by Sami Grover, Carrboro, NC, USA on 05.19.11 From peer-supported fundraising for solar in Af...

From peer-supported fundraising for solar in Africa to channeling energy savings into community donations , there are plenty of ways we can all raise money for a good, green cause. But what if we could use these same tactics to create behavior change too? A new website is encouraging an alternative form of sponsorship, allowing people to accept pledges for action in return for their adventurous feats. The DoNation is the brainchild of Hermione Taylor—a graduate with a Masters in Environmental Technology—who herself cycled from London to Morocco, and received 216 green pledges from friends and family instead of financial sponsorship. Ranging from eating less meat to washing clothes on a cooler setting, these pledges resulted in significant carbon savings and, according to Taylor, three-quarters of her sponsors continued their pledges long after the event was over. Alice-Aza...

Full article: http://www.treehugger.com/files/2011/05/website_encoura.p...

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