19 May '11, 1pm

E-Gift Cards Pushing Out Plastic Credit

E-Gift Cards Pushing Out Plastic Credit

Electronic gift cards, which can be delivered via several platforms including Facebook and email, use far fewer resources than plastic cards. Find your local recycling solution for gift cards Want to get rid of the plastic in your wallet? Try an electronic gift card. Digital gift cards may be the first step to eliminating plastic payment and its environmental costs, say retail industry executives. This rapidly growing segment of the gift card industry – Americans purchased six million e-cards in the last six months – spares natural resources by offering retail credit via online delivery. No plastic card, paper envelope, packaging or fuel for shipping. “We’re not going to get rid of plastic overnight,” says Kathleen Goodwin, vice president of marketing at CashStar, a digital gift technology company. “But there are so many advantages for retailers.” And going green is certai...

Full article: http://earth911.com/news/2011/05/19/electronic-cards-repl...

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