19 May '11, 9am

Puma Puts Financial Value on Environmental Impact

Puma Puts Financial Value on Environmental Impact

is the first company in the world to put a value on the ecosystem services it uses to produce its sports shoes and clothes. In a huge leap for CSR, the company has published an economic valuation of the environmental impacts caused by greenhouse gas emissions (GHGs) and water consumption along its entire supply chain. It plans to become even more ambitious by integrating both its social and economic impacts. Puma belongs to parent group PPR, which owns brands from Gucci to Stella McCartney. Both company and parent group made it clear that the current system of manufacturing is responsible for degrading the planet’s eco-systems and needs to go through a fundamental change.

Full article: http://www.triplepundit.com/2011/05/putting-value-environ...

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