19 Sep '12, 4pm

Kraft Foods’ third-party alliances key to sustainability strategy: An interview with vice president for sustaina...

Kraft Foods’ third-party alliances key to sustainability strategy: An interview with vice president for sustaina...

With its global reach and massive market shares, Kraft Foods is setting new standards on how to source through sustainable agriculture and keep packaging out of landfills. Chris McGrath explains why third-party alliances are an important part of the company's sustainability strategy. Let’s talk about sourcing some of your food ingredients first. Sustainable sourcing is a key part of our strategy. To date, we have defined sustainably-sourced as third-party certification or verification. That’s because models like Rainforest Alliance , Fair Trade and UTZ Certified help boost crop yields, protect the environment and help farm workers and their families improve their livelihoods. And they can help boost overall capacity more quickly. I’m proud we’ve played a unique leadership role in bringing certified coffee and cocoa to mainstream consumers. Last year alone, we increased our...

Full article: http://www.greenbiz.com/blog/2012/09/18/kraft-alliances-k...

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Comment: Sustainability in the motoring world

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