18 May '11, 8pm

What's Holding Back Corporate Sustainability Efforts?

What's Holding Back Corporate Sustainability Efforts?

SAP , the business-intelligence software giant, has thrown its weight behind sustainability in a big way in the last few years, which you know if you've been reading these pages for any length of time. But how strong a grasp have SAP's customers got on green issues? To what extent do they factor efficiency and emissions, among many other concerns, into daily operations? Before attending SAP's massive annual conference, Sapphire Now , I would have guessed "not much." But the answer actually seems to be "both more and less than you'd think." I'll explain: There were plenty of deep sessions on sustainability at Sapphire Now -- but they were almost never couched in green language. Instead, many of the companies I met with have taken to heart SAP's new mantra of "making the world run better" -- where better in this case means more efficiency, and which in turn means less waste,...

Full article: http://www.greenbiz.com/blog/2011/05/18/whats-holding-bac...

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