19 Sep '12, 1pm

How to tell your sustainability story

In his article, “Why aren’t there more Ray Andersons? ” Joel Makower distills the success of the legendary sustainability pioneer into six key characteristics. Together, these talents typify the CEO whose story helped elevate environmental leadership from niche to core value across corporate America. Whether intentional or just “Ray being Ray,” Anderson transformed his company Interface into a paragon of sustainability by wielding a singular skill set that included: 1) entrepreneurial vision, 2) a passion for learning, 3) missionary zeal, 4) conviction, 5) willingness to rethink everything, and 6) relentless storytelling. The last of these jumps out as one proclivity that is not, to a large extent, inborn. Not everyone is entrepreneurial, for example, but anyone can learn to tell a story. Storytelling, or rather lack of it, may be a reason why your prospects aren’t respond...

Full article: http://www.greenbiz.com/blog/2012/09/16/how-tell-your-sus...

Tweets

Have you seen the new @MensBookChicago issue yet? It's out of stands, tell us what you think!

Have you seen the new @MensBookChicago issue ye...

modernluxury.com 20 Sep '12, 12am

MEN'S BOOK sweats the little things. Check out the ingenious design details that prompt new excuses to get behind the whee...

Building Sustainability Expert Invents a Better–Greener Coffee Cup

Building Sustainability Expert Invents a Better...

triplepundit.com 18 Sep '12, 9am

a version of this article appeared on Vitamin W By day, sustainability expert Karla Zens works in green estate. By night, ...

Tell Congress: Big Cats Are Not Pets

Tell Congress: Big Cats Are Not Pets

care2.com 20 Sep '12, 5pm

U.S. Senator John Kerry recently introduced a Senate version of the Big Cats and Public Safety Protection Act (H.R. 4122/S...

Read this story by a doctor. In some cases, it ...

tankinlian.blogspot.com 19 Sep '12, 9am

This is taken from an article "How Doctors Die" by Dr. Ken Murray. Summary: Torch had the choice to be treated and prolong...

3 missteps to avoid when setting the pace for s...

greenbiz.com 18 Sep '12, 12pm

I’m unclear as to whether it’s due to the post-Olympics hangover or because an entire high school track team left me in th...

Nearly 50% of CFOs Say Sustainability is Key Dr...

environmentalleader.com 19 Sep '12, 1pm

Sustainability: CFOs are Coming to the Table survey, which was conducted by Verdantix on behalf of Deloitte and included f...

Tell Cargill to keep corporate influence out of science!

Tell Cargill to keep corporate influence out of...

ran.org 19 Sep '12, 11pm

Dear Cargill, Two weeks ago, the mainstream media caught fire with a Stanford study questioning the benefits of organic fo...

Kiss & Tell Calida-09 Fuchsia Women Ankle Boots

Kiss & Tell Calida-09 Fuchsia Women Ankle Boots

shoeocean.com 18 Sep '12, 4pm

Make a bright bold and beautiful fashion statement in this ho-so chic womens boots crafted in ankle style multicolor faux ...

What runners can teach us about sustainability

What runners can teach us about sustainability

grist.org 16 Sep '12, 12pm

I learned about energy efficiency in a very painful and embarrassing way. Many years ago, I entered the famous Western Sta...

Why, why, tell me why!: Questions on our nation...

loyarburok.com 29 Sep '12, 8pm

‘…October 2005 saw the publication of a particularly interesting report, accessible in French at http://cisad.adc.educatio...

Blog update!

Blog update!

My most romantic love story begins with many romantic surprises during this year’s Valentine’s Day. Instead of the usual c...

Tell the truth

designnews.com 29 Sep '12, 5am

Factory automation is synonymous with motors, drives, automation software, and so on. This also encompasses configurable a...

What good are sustainability ratings?

What good are sustainability ratings?

greenbiz.com 17 Sep '12, 9pm

One of the perks of being a graduate student at the University of Michigan was access to football season tickets. With thi...

Check out my latest blog post on what I learned...

buildingmygreenlife.com 16 Sep '12, 11pm

It has clearly been way too long since I’ve done a blog post! The summer has slipped by way too fast and suddenly Fall is ...