18 May '11, 4pm

Win-win situation: Using competition to change behavior:

Win-win situation: Using competition to change behavior:

Ready, set ... change! Photo: Jon Marshall A couple of weeks back, I went to a conference at the Garrison Institute, located in a former monastery in the Hudson River Valley of New York. The presenters included municipal officials from around the country, many of them somewhat weary veterans of battles to motivate citizens to recycle, or make energy-efficient retrofits to their homes, or change their incandescent light bulbs for CFLs. There was no real consensus on what works, or whether anything works in every case. But one mantra kept being put forward by the conference's organizers: Attitudes follow behavior. Behavior does not follow attitudes. People change their minds about something like biking to work by getting out and doing it -- they don't listen to an educational lecture about the benefits of biking and then become ardent bike commuters who also want to recycle ...

Full article: http://www.grist.org/cities/2011-05-18-attitude-adjustmen...

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