18 Sep '12, 6pm

Winning Solar Strategies, Part 2: MEMC: MEMC’s (NYSE: WFR) half-century in the semiconductor business made its...

Winning Solar Strategies, Part 2: MEMC: MEMC’s (NYSE: WFR) half-century in the semiconductor business made its...

MEMC’s (NYSE: WFR ) half-century in the semiconductor business made its 2009 acquisition of SunEdison seem an ideal match. It was -- at first, noted CEO Ahmad Chatila . “Then the price of silicon collapsed,” Chatila said. “As 2011 wore on and supply exceeded demand significantly , MEMC struggled.” In response, he said, “we became aggressive in restructuring the company.” Before moving from Cypress Semiconductor (NASDAQ: CY ) to MEMC in 2009, Chatila said, he visited 150 solar and semiconductor companies worldwide. “I came to the conclusion that everybody would get crushed ,” he said. “But I thought it would be 2014-15. I thought I had enough time to build capacity, do innovation and grow downstream. Unfortunately, I was wrong.” In the solar business, Chatila said, “you have to have volume, price, and costs. When you own the customer, you own the price and you own the volum...

Full article: http://www.greentechmedia.com/articles/read/Winning-Solar...

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