18 May '11, 11am

Can Kraft Learn to Sell Sustainability?

Can Kraft Learn to Sell Sustainability?

As vice president of global sustainability at Kraft Foods , Steve Yucknut has no problem selling the idea of eco-efficiency to executives at the $49 billion-a-year food giant. "If you use less energy, you save money," he says. "If you make less waste, you save money." This is fine, as far as it goes. As Kraft reported just last week , between 2005 and 2010, the company has reduced its environmental footprint across its global operations.Specifically: Energy use is down 16 percent CO2 emissions are down 18 percent Incoming water is down 30 percent Net waste is down 42 percent The trouble is, those reductions are measured against Kraft's "total production." So if the company sells lots and lots more stuff -- which, of course, every company wants to do -- it could end up generating more pollution, even as it becomes more efficient. That doesn't do the planet much good. The bi...

Full article: http://www.greenbiz.com/blog/2011/05/18/can-kraft-learn-s...

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