18 Sep '12, 12pm

3 missteps to avoid when setting the pace for sustainability

I’m unclear as to whether it’s due to the post-Olympics hangover or because an entire high school track team left me in the dust during yesterday’s jog. But today I find myself deeply struck by the poor race strategy deployed by many leaders of corporate energy and sustainability programs – even the good ones. What? You say this is a race? Most definitely. Conceiving, launching and maintaining an effective energy and sustainability management focus is perhaps one of the longest and hardest races a company will face. This is a race against dwindling and shifting energy, water and raw material sources . A race for the best talent from a generation that cares where they work and how they spend their dollars . It’s also a race against the physics of a changing climate . Many companies have yet to fully grasp that not only has the starting gun sounded, but that they’re in the p...

Full article: http://www.greenbiz.com/news/2012/09/18/missteps-avoid-se...

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