18 Sep '12, 10am

Consumers Want Wind Power

Consumers Want Wind Power

The global turbine company Vestas has announced the findings of a new wind power study that shows a strong consumer sentiment in favor of products manufactured with wind energy. The study was commissioned by Vestas so the results are not particularly surprising, but they do point to a broader trend in which consumers are beginning to view energy as a diversified commodity rather than a monolithic service. The distinction is important because under the service model, consumers have no choice over the type of energy is delivered to them. In the commodities model consumers can decide between renewable and non-renewable energy, and their choices can exert a powerful influence on the energy marketplace. Off-grid energy and consumer choice Consumers in the U.S. are already beginning to flex their muscles when it comes to the kind of energy delivered to their homes. One way they ...

Full article: http://www.triplepundit.com/2012/09/new-study-shows-consu...

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85% of Global Consumers Want More Renewable Energy

85% of Global Consumers Want More Renewable Energy

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