18 May '11, 12am

New: The Sustainable CEO Blueprint by @elainecohen #CEO #sustainability #CSR

The Sustainable CEO must be unswerving in her or his drive to embed sustainability and all employees and other stakeholders must be able to perceive this commitment in everything the CEO says and does, and this includes getting involved at a personal level. CEOs cannot outsource their commitment to sustainability. In the Accenture study quoted above, 96% of CEOs believe sustainability issues should be fully integrated into the strategy and operations of a company. However, if we are honest, when we look around, there are few who actually achieve this goal today. Perhaps what is lacking is the willingness of the CEO to bypass the negativity and make this a personal mission. There are some CEOs who stand out as making sustainability both an individual mission and business strategy (Jeff Swartz , Ray Anderson , Indra Nooyi ) in a way which is highly visible to internal and ex...

Full article: http://www.csrwire.com/csrlive/commentary_detail/4511-The...

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