17 Sep '12, 10am

Best Practices That Motivate Work Associates And Customers To Go Green

How to make sustainability irresistible Annie Longsworth is the CEO of Saatchi Saatchi S, a company recognized for its work with Walmart , successfully engaging over 1.3 million Walmart associates in their development of a personal sustainability promise. Annie is also a world-class market researcher who has pioneered insights on what is motivating consumers to go green . Annie is a leader I look to for answers on how a company can make money going green. The following interview, conducted at Sustainable Brands 2012, is a must-watch short video on some of her proven best practices for motivating work associates and consumers to find sustainability irresistible.

Full article: http://www.triplepundit.com/2012/09/best-practices-motiva...

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