17 May '11, 4pm

Toyota Launches Prius Alpha 7-Seater in Japan : TreeHugger via @TreeHugger

Toyota Launches Prius Alpha 7-Seater in Japan : TreeHugger via @TreeHugger

Toyota had a monthly target of 3,000 Prius Alpha per month, but orders have already reached 25,000, showing how much pent up demand there is for a larger hybrid. This could be problematic since Toyota's supply chain has been badly damaged by the earthquake and tsunami. If demand is too strong in Japan, Toyota could delay launch in North-America, but we'll have to wait and see.

Full article: http://www.treehugger.com/files/2011/05/toyota-launches-p...

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