17 May '11, 12pm

Why GDiapers' Nappies are Coming Up Roses | Business | GreenBiz.com

Why GDiapers' Nappies are Coming Up Roses | Business | GreenBiz.com

Green baby products start-up gDiapers is growing up, thanks to a virtual army of 27,000-plus supporters. I recently caught up with CEO Jason Graham-Nye for a glimpse into this social media success story. Here's why his nappies are coming up daisies. Cloth or disposable? GDiapers has turned a new answer to this decades-long conundrum into a booming business. Today, earth mothers around the world can choose a diapering solution that combines environmental responsibility and convenience. The beauty of gDiapers lies in the empowerment of its customers. By educating consumers on their options to flush, compost or toss, the company gives buyers room to do as much for the environment as they choose. From high engagement to high sales, gDiapers' marketing approach is hitting all the marks. Here's a glimpse into CEO Jason Graham-Nye's strategy for escalating customer engagement whi...

Full article: http://www.greenbiz.com/blog/2011/05/17/why-gdiapers-napp...

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