15 Sep '12, 3pm

Fashioning Change suggests you wear this eco fashion instead of that conventional brand

Fashioning Change suggests you wear this eco fashion instead of that conventional brand

Photo courtesy Adriana Herrera and Fashioning Change Adriana Herrera is the founder and CEO of Fashioning Change , a different kind of eco shopping experience. Of course there are a (growing) number of ethical and socially responsible brands represented in her store, and naturally, the purchase process is seamless, but Adriana has taken her online store to the next level: she's looking to help women solve their life's challenges (some of which certainly start with what to wear and who to buy it from, and some of which are larger than sartorial). I wanted to know what makes this ecopreneur tick, and where she finds her ideas. MNN: Why did you start Fashioning Change? What was your inspiration? Adriana Herrera: I grew up with a unique lens on making purchases. My father grew up in Juarez, Mexico, a city that many consumer goods companies outsource to. He had friends and fami...

Full article: http://www.mnn.com/lifestyle/natural-beauty-fashion/blogs...

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