16 May '11, 9pm

Mr. Peanut, sustainability advocate | new blogpost

Marc- Great piece about a quite leader in sustainability. Kraft seems a perfect example of “true green” where the corporate environmental and social values came well before the green markteing blitzkrieg that dominates so many of it competitors. Kraft’s philosophy seems to be that a well-organized supply chain is built on quality producers and efficient and responsible processors which utlimately allows them to deliver a top-notch products which capture and hold market share. For example, they “certify” far more coffee to the Rainforest Alliance’s SAN Standard than they actually lable. Why? Because they know the consistency of agronomic practices, washing and roasting that comes with this partcular scheme is much better than without. In the end many of these these voluntary product standards – and capacity to measure and improve water, energy and waste efficiency that come...

Full article: http://www.marcgunther.com/2011/05/16/how-kraft-sells-sus...

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