14 Sep '12, 12pm

Plastic icebergs: Navigating the PVC conundrum: What happens when a leadership company loses its bearings.

Plastic icebergs: Navigating the PVC conundrum: What happens when a leadership company loses its bearings.

If your company sails under the sustainability flag long enough and makes enough bold public commitments, you are bound to hit an iceberg sooner or later, where the public nature of your commitment and brand strength combine to make it that much harder to navigate your way out of a controversy. Interface, with the tremendous benefit of Ray Anderson’s years of eco-evangelism from the CEO suite, had quite a head of steam when we hit rough waters in the mid-2000s. The reverberating crunch that we heard was rising stakeholder concern over the use of polyvinyl chloride (PVC, or vinyl) in building products, including in the backing material of our U.S. carpet tiles . In the space of a few years, we went from some customers and thought leaders thinking of us as the only company that truly “got it” on sustainability to a company that refused to “get it” about PVC. Ten years into o...

Full article: http://www.greenbiz.com/blog/2012/09/14/plastic-icebergs-...

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Delhi Plastic Manufacturing Ban Goes Into Effect Next Week

Delhi Plastic Manufacturing Ban Goes Into Effec...

treehugger.com 14 Sep '12, 3pm

India's capitol city will soon have a one of the most extensive bans on plastic products out there. How well it will be en...