16 May '11, 4pm

Skechers' Butt-Toning Shoe for 7-Year-Olds: And now, I just read an article about how Skechers is marketing thei...

Skechers' Butt-Toning Shoe for 7-Year-Olds: And now, I just read an article about how Skechers is marketing thei...

What is going on? Last week, I wrote about the mother who gave her 8-year-old daughter Botox . And now, I just read an article about how Skechers is marketing their supposedly butt-toning and leg-beautifying Shape-ups shoes to 7-year-old girls, and I burst into tears. What is happening to our society that makes us put so much pressure on women — even young girls — to be beautiful? No wonder we wind up so f-cked up with regard to our bodies! The Message In response to the negative publicity generated by those who agree that Skechers should not be tapping into the insecurities of young girls and pressuring them to make their butts and legs more beautiful, Leonard Armato, President of Skechers Fitness Group, released this statement: “The whole message behind Shape-ups is to get people moving, exercising and getting fit. Skechers’ advertising for Shape-ups for Girls contains t...

Full article: http://www.care2.com/greenliving/skechers-markets-butt-to...

Tweets

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thedailygreen.com 22 May '11, 2pm

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care2.com 18 May '11, 12am

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Shiny New Food Labels | Care2 Healthy & Green Living: As you walk through the aisles of your local grocery store...

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care2.com 15 May '11, 3pm

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