Two Cultural Pillars in Dow Chemical's Sustainability Strategy
Dow Chemical has been on a clear sustainability journey since the early 90s. However, in 2006 they set sustainability goals for year 2015 that became game-changers for the entire company. While all of the goals are impressive, two in particular stand out. Dow committed to the daring goal of achieving at least three breakthroughs that will significantly help solve world challenges in areas such as energy and climate change, water, food, housing and health. Secondly, they vowed to contribute to community success and to achieve individual community acceptance ratings at 100% of the sites where they have a significant presence. All of the seven goals are bold. To ensure success in achieving them, Dow must make certain that their organizational culture will enable their efforts. Two interrelated cultural pillars emerge as essential: Collaboration and Trust.