16 May '11, 12pm

Kraft's Recipe for Greener Mac-n-Cheese and Oreos

Kraft's Recipe for Greener Mac-n-Cheese and Oreos

Kraft Foods wants to use less water, energy and packaging in the manufacture of its stable of well-known food products, including Oreo's, Ritz Crackers, Jell-O and its famous Macaroni and Cheese. Kraft revealed last week several goals the company will work toward over the next five years, including a commitment from its European coffee brands that all coffee will come from sustainable sources by 2015. "We're learning, improving and looking beyond our four walls for opportunities," Steve Yucknut, Kraft Foods' vice president of sustainability, said in a statement. "Our new goals will help us do more." Kraft's new goals and past performance can only help the company weather the rise in the price of commodities used in its products, such as corn and other staples. Analysts last week hailed the company for staying ahead of commodities cost increases, largely by raising prices. ...

Full article: http://www.greenbiz.com/news/2011/05/16/kraft-recipe-gree...

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