16 May '11, 12pm

Green Marketing Is Over. Let’s Move On.

Sometimes, it’s hard to face reality, especially when a dream is so alluring. And the alluring dream of green marketing is this: that consumers would cast a vote in favor of a more just and sustainable world whenever they shop. But the reality has been vastly different. For more than 20 years, consumers haven’t been willing to vote with their dollars. The reasons are many and complex, but the result is clearcut: With the exception of some energy-saving devices, no green product has captured more than a tiny slice of the marketplace, at least in the U.S. Think about it: No environmentally preferable car, carpet, cleaner, cosmetic, clothing, coffee, credit card or cell phone has captured more than 2 percent of its respective market. In most cases, sales of green products represent well under 1 percent of any given category. Even where green products do seem to be selling, it...

Full article: http://www.greenbiz.com/blog/2011/05/16/green-marketing-o...

Tweets

Let’s Destroy Another One! First Habitable Exoplanet Revealed

Let’s Destroy Another One! First Habitable Exop...

ecorazzi.com 17 May '11, 6pm

“Is there life on other planets?” We’ve all heard this asked hundreds of thousands of times — and while we’ve found things...

Green Marketing and the Death of Curmudgeonly C...

greenbiz.com 19 May '11, 2pm

On Monday, my friend and colleague, Joel Makower, editor of GreenBiz.com , posted an article entitled, "Green Marketing Is...

Green Marketing and the Death of Curmudgeonly C...

greenbiz.com 19 May '11, 3pm

As Adam Smith wrote in 1759 in his book, The Theory of Moral Sentiments, we have a desire to see our society flourish and ...

Skechers' Butt-Toning Shoe for 7-Year-Olds: And now, I just read an article about how Skechers is marketing thei...

Skechers' Butt-Toning Shoe for 7-Year-Olds: And...

care2.com 16 May '11, 4pm

What is going on? Last week, I wrote about the mother who gave her 8-year-old daughter Botox . And now, I just read an art...

Green Marketing: It's Alive but Needs a Makeover

Green Marketing: It's Alive but Needs a Makeover

greenbiz.com 23 May '11, 11am

1. It's not working. Consumers are confused. They don't trust companies but they do trust brands. Companies that align sus...

Go Green With Smart Phones

Go Green With Smart Phones

cleantechnica.com 18 May '11, 5pm

On the consumer side, there are more environmentally friendly options other than opening the garage door and tossing your ...

Green Marketing Efforts Can’t Make Bad Coffee Taste Good

Green Marketing Efforts Can’t Make Bad Coffee T...

triplepundit.com 09 May '11, 8am

Companies believe that green marketing will deliver trust and loyalty – but those are coveted holy grails that don’t come ...

Marketing Green and the Rise of Greenwashing

triplepundit.com 26 May '11, 8am

Great article on an important topic. On one hand, there is a lot of dialogue around greenwashing related to products – whi...

Senate vote giving tax breaks to some of richest companies in America is in an hour. Call your Senator: #oilhandouts

Senate vote giving tax breaks to some of riches...

greenforall.org 17 May '11, 7pm

Ever get the feeling that Congress isn't listening to you? We feel the same way. These days, it seems as if Big Oil CEOs a...

Inspiration at a green women's conference

Inspiration at a green women's conference

mnn.com 16 May '11, 7pm

In fact, all three notable green women were on the same panel! Green women in L.A. and beyond collected at the Marrakesh H...

Why Green Retrofits Should Become a Big Busines...

greentechmedia.com 25 May '11, 6pm

SAN FRANCISCO --- It’s green. It’s groovy. It’s customizable -- and the total costs will likely come to less than if you u...

Reader Faves: Best books on green business

marcgunther.com 16 May '11, 12am

THE GREEN TO GOLD BUSINESS PLAYBOOK, by Daniel Esty and PJ Simmons (April, 2011) This is the follow-up to Esty and Andrew ...

10 simple ways to have more bikes, more walking (and less cars) in big cities

10 simple ways to have more bikes, more walking...

mnn.com 16 May '11, 6pm

Urban drivers, it seems to me, are a roaring case study in the endowment effect, treating the everyday grind of gridlock a...

Malt-O-Meal's 'Green' Anti-Box Campaign is Half in the Bag

Malt-O-Meal's 'Green' Anti-Box Campaign is Half...

greenbiz.com 16 May '11, 12pm

Malt-O-Meal hasn't made any changes to its packaging. It's always come in big bags. Is that green? The company thinks so, ...