16 May '11, 12pm

Sustainability Surveys: Buried Under the Best of Intentions

Sustainability Surveys: Buried Under the Best of Intentions

Overkill. By definition it's "an excess of something beyond what is required or suitable for a particular purpose." Often, this excess is negative. It's Axe Body Spray at a middle-school dance. It's that Top 40 song that has been played three times in the last hour. It's wall-to-wall coverage of the latest celebrity train wreck -- Charlie Sheen's latest absurd utterance or Lindsay Lohan's most recent jail sentence (no Lindsay, it didn't just fall into your purse). It's enough to provoke even the most patient among us to scream "enough!" In the sustainability world, one of the most significant sources of overkill -- second only perhaps to the use of the word "green" -- is the proliferation of sustainability surveys . These surveys come from a wide variety of sources -- research firms, investor agencies, customers, the media and nonprofits. By and large, these groups have th...

Full article: http://www.greenbiz.com/blog/2011/05/16/sustainability-su...

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