16 May '11, 12pm

Malt-O-Meal's 'Green' Anti-Box Campaign is Half in the Bag

Malt-O-Meal's 'Green' Anti-Box Campaign is Half in the Bag

Malt-O-Meal hasn't made any changes to its packaging. It's always come in big bags. Is that green? The company thinks so, and has been ragging on cereal boxes with its Bag the Box website (relaunched in April), touting the environmental benefits of selling cereal in just bags. At the top-most level, yes, putting cereal in just bags compared to bags and boxes has benefits: Not sourcing material from trees, and not using energy and fuel to produce and transport boxes. But again: Is that green? And is Malt-O-Meal green as a result of this practice? The answer, as near as I can tell, is a qualified "no." Or "I don't know." Because green or not, Malt-O-Meal is an example of a company that is adding to the already overwhelming cacophony of green stories, by touting the environmental benefits of their products and packaging, without having made a single change. Semantics is just ...

Full article: http://www.greenbiz.com/blog/2011/05/13/malt-o-meal-green...

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