16 May '11, 9am

A Sustainability Journey: The 5 Stages of Corporate Grief

A Sustainability Journey: The 5 Stages of Corporate Grief

I have seen these reactions often when corporations are confronted with social concerns by their stakeholders. It used to be quite common for companies to deny any bad behavior rather than admit it. The rapid distribution of information via the Internet (and hopefully the presence of sites such as CSRHUB ), are helping to make it impossible to deny the truth. I’ve also seen a lot of anger . Companies feel they have been unfairly singled out for unfavorable attention or that their good behavior should count more than their bad. By the way, our system gives a way to test whether or not companies that have one area of poor behavior may have another that is very good. It turns out that the average difference between the best category score (we have four categories we track) and the worst is about 12 points. The chart below shows that differences of 50+ points are possible—many...

Full article: http://www.triplepundit.com/2011/05/sustainability-journe...

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