12 Sep '12, 11am

Millennials: The emerging organic majority?

Millennials: The emerging organic majority?

Back in 2002, two political writers, John Judis and Ruy Teixeira, wrote a book called The Emerging Democratic Majority . In it, they traced the demographic changes in the U.S. and pointed to the potential for a growing and persistent electoral advantage for Democrats. It’s a prediction that looks reasonably good at the moment, but at the time it was a risky proposal, and Judis and Teixeira were mocked for their “early call” of these demographic changes. Well, I’m making an early call of the Emerging Organic Majority . My evidence? For one, the fact that cranky, aging baby boomers are taking to the New York Times op-ed page, as columnist Roger Cohen did recently, with semi-coherent rants against organic food. I’d say that represents a pretty good “contrary indicator ” for the organic industry (though you should really read Grist Food Editor Twilight Greenaway for a full and...

Full article: http://grist.org/food/millennials-the-emerging-organic-ma...

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