11 Sep '12, 5pm

A beautiful way to show people that walking can be a better choice than driving: #streetart

A beautiful way to show people that walking can be a better choice than driving: #streetart

As income levels in China increase, more people are driving cars, and China Environmental Protection Foundation hired DDB China to come up with a way to hammer into people’s heads that walking can be a better choice than driving. The result was beautiful — a public art campaign that had pedestrians “painting” leaves onto a tree with their feet as they crossed the street. The company set up an “outdoor advertisement on the street” — a 41-foot-by-21-foot painting of a tree spread out across a pedestrian crossing. It was flanked on either side by sponge pads filled with washable, quick-dry paint. As people walked through the paint and onto the tree — sometimes on purpose, sometimes without realizing what was happening — their footprints created a green canopy on the once-bare branches. These trees ended up being installed in 132 roads in 15 cities in China, where almost 4 mil...

Full article: http://grist.org/list/beautiful-street-art-turns-footstep...

Tweets

This surreally beautiful fruit is the world’s shiniest living thing:

This surreally beautiful fruit is the world’s s...

grist.org 10 Sep '12, 8pm

Pollia condensata looks like it’s wearing holographic nail polish, but it’s a real living fruit that grows that way — in f...

Beautiful and Rare: …and each one is at least 70% off some seriously hefty (as in $1000+) price tags. These fi...

Beautiful and Rare: …and each one is at least 7...

shoeblogs.com 13 Sep '12, 2pm

…and each one is at least 70% off some seriously hefty (as in $1000+) price tags. These five unique offerings are availabl...

New post: Can you let go?

jimseven.com 11 Sep '12, 9pm

I never really liked the term “Third Wave”, and I don’t really think I’m alone in that. I never liked it because it never ...

#rolex Everyone meet Blackie ...he's a 1of 1 .....

instagram.com 18 Sep '12, 7pm

i had that black milgauss 3 years ago... it's all good tho.. i had rolex leave the orange lightnign bolt however... sick p...

Small (business) is beautiful: Michelle Veasey - (blog)

Small (business) is beautiful: Michelle Veasey ...

greenbiz.com 03 Sep '12, 7pm

My interview this week is with Michelle Veasey, Executive Director of New Hampshire Businesses for Social Responsibility ....

Inside the Chelsea Hotel by JULIA Calfee, Art Plural Gallery, singapore

Inside the Chelsea Hotel by JULIA Calfee, Art P...

artinasia.com 11 Sep '12, 7am

“The Chelsea Hotel is a place where excess is welcome, where the psyche can be annihilated or resurrected. It has a magica...

Ruby is Beautiful? What is Beauty?: via @addthis

akitaonrails.com 03 Sep '12, 12am

If you're a Rubyist you know the meme that "Ruby allows you to write beautiful code" . Several within the community have t...