10 Sep '12, 1pm

Marketing at the intersection of sustainable and cool

Marketing at the intersection of sustainable and cool

There’s a funny scene towards the beginning of the recent 21 Jump Street reboot where Channing Tatum and Jonah Hill’s characters pull into their high school’s parking lot in a rumbling 1970s Chevy Camaro. Though Tatum and Hill think the street rod will make their fellow students drool with envy, they actually end up being chastised by the other students for driving a car with such a ridiculously low MPG rating. While the scene above exaggerates the situation a bit for the sake of comedy, there’s definitely a bigger theme underneath it: Just where, exactly, is the intersection of sustainability and cool? In the automobile sector, they appear to intersect when fuel economy and power are not mutually exclusive. The most popular hybrid vehicle in America – the Toyota Prius – is loved because of its fuel economy and the statement it makes about the driver. But it lacks power. I...

Full article: http://www.greenbiz.com/blog/2012/09/10/marketing-interse...

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