09 Sep '12, 7am

Yalmaz Siddiqui: How business customers move green markets: How nudging customers can have a trickle-down effect...

Yalmaz Siddiqui: How business customers move green markets: How nudging customers can have a trickle-down effect...

This week’s Nature of Business conversation is with Yalmaz Siddiqui, Senior Director of Sustainability at Office Depot , and we packed a lot in during our short 30-minute conversation. Among several items of discussion, we talked about the company’s customer-centric environmental philosophy of “Buy Greener, Be Greener and Sell Greener”; the significance of transparency in data reporting; its strategic partnerships, and more. Siddiqui has at Office Depot for more than six. His passion lies in customer purchasing behavior and he is firm in his belief in the importance of educating the customer to nudge the marketplace resulting in a major trickle-down effect in the supply chain. And as we discussed, the reality is that customers are increasingly asking what companies like Office Depot can do for them — a major step from simple requests of operational information from compani...

Full article: http://www.greenbiz.com/blog/2012/09/07/yalmaz-siddiqui-h...

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