13 May '11, 9pm

Live Chicken Vending Machine (Video):

Live Chicken Vending Machine (Video):

When shoppers in a Frankfurt shopping center walked up to a curious vending machine called the "Egg Machine," most thought they would be walking away with candy eggs. Instead they came face-to-face with a vending machine filled with live chickens. The machine was the brainchild of NOAH , an animal rights organization and an advertising agency called Publicis Frankfurt. The purpose of the clever scheme was to make the public aware of the inhumane living conditions of battery-caged hens. When people interacted with the machine, a coin popped out that explained four farming systems and the different ways egg laying hens are treated. The coins were numbered 0-3 and addressed the importance of humane farming methods. The coins marked 0 (Organic) and 1 (free range) were suggested as the preferred eggs. Tokens numbered 2 (bottom position) and 3 (cage) referred to eggs that came f...

Full article: http://www.care2.com/causes/animal-welfare/blog/live-chic...

Tweets

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