13 May '11, 6pm

Should we label cars the way we label cigarettes?

Should we label cars the way we label cigarettes?

Photos: New York City Department of Transportation Maybe the flashing skeleton will get their attention. That's what the New York City Department of Transportation is hoping, anyway. The city announced yesterday that it will start using electronic message boards saying "Speed Limit 30" and "Slow Down" with a skeleton figure in an attempt to get drivers to stop speeding. The city has also unveiled a billboard with a half-skull, half-child's face image to bring home the message that when someone is hit at 40 mph, there is a 70 percent chance they'll be killed; at 30 mph, there's an 80 percent chance they'll live. There are some funny TV ads supporting the campaign as well, which play on a New Yorker's stereotypical need to be know-it-alls. Other anti-speeding initiatives include a pilot 20 mph zone in a Bronx neighborhood and allocating more money to enforcement of speeding ...

Full article: http://www.grist.org/transportation/2011-05-13-should-we-...

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Live Chicken Vending Machine (Video):

Live Chicken Vending Machine (Video):

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treehugger.com 24 May '11, 6pm

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Green Seal Adds Deodorant, Sunscreen to Eco-Label Portfolio

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greenbiz.com 04 May '11, 7pm

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