13 May '11, 5pm

The Pitfalls of Aligning CSR Goals with Public Policy Work | Business | GreenBiz.com

The Pitfalls of Aligning CSR Goals with Public Policy Work | Business | GreenBiz.com

OAKLAND, CA — Can a company take on sustainability initiatives -- and promote their green credentials -- while also lobbying behind the scenes to halt, slow or weaken environmental legislation? That was the dilemma faced by members of the U.S. Chamber of Commerce in 2009: Companies working toward smaller carbon footprints found themselves under scrutiny for their membership in the business lobbying group, which opposed the climate legislation then working its way through Congress. A bill ultimately failed to pass the Senate and the hubbub largely disappeared, but the example illustrates the tightrope companies must walk to balance lobbying efforts with CSR initiatives. The situation forced some like Pacific Gas and Electric Company (PG&E) to take a hard look at whether the groups with which they were associated shared the same values. "We decided to take a step back and sa...

Full article: http://www.greenbiz.com/news/2011/05/13/pitfalls-aligning...

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