06 Sep '12, 1pm

Africa, optimism and what it means for companies

Africa, optimism and what it means for companies

With economic difficulties looming ever larger around the world, pessimism has now taken hold among consumers in a growing number of countries, infecting even those that have so far been doing well -- like emerging economies in Asia and Latin America. But for many, Africa now constitutes a bright spot. Rapidly-growing countries such as Nigeria and Ghana contribute to the cautiously optimistic public opinion around the world when it comes to the continent's economic future. Learning more about this sentiment can serve companies well when it comes to managing their reputation. In GlobeScan’s latest polling for BBC World Service in 22 countries around the world, an average of nearly three in five (58 percent) are confident that Africa will experience significant economic growth over the next ten to 20 years. Faith in Africa and broader global optimism seem to be linked. Barel...

Full article: http://www.greenbiz.com/blog/2012/09/06/africa-optimism-m...

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