13 May '11, 12am

Harnessing the Benefits of Open-Source Sustainability Tools

OAKLAND, CA — The bedrock of capitalism based around innovation has for years been the idea that when someone invents a unique and in-demand product or service, it should be patented and protected at all costs. But a growing number of companies are turning the concept of intellectual capital on its head in the name of sustainability. Count IBM , Nike and the Outdoor Industry Association among the growing list of business interests turning to open source models to lower costs and scale best practices and technologies. "If you invent something really, really cool, it's going to be worth something," said Michel Gelobter, chief green officer at software firm Hara . "You might have to find a way to protect it and still pursue the goal you were seeking," Gelobter said during a workshop he moderated Wednesday at the 2011 Ceres Conference . "Where is that tension, what is that goa...

Full article: https://www.greenbiz.com/news/2011/05/12/harnessing-benef...

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