12 May '11, 5pm

New York City DOT has released a new ad campaign telling cyclists, "Don't Be A Jerk."

The New York City Department of Transportation has released a new ad campaign telling cyclists, "Don't Be A Jerk." Apparently the DOT staff hasn't left their office for a while, because if it's jerks they're looking for on the streets of New York, there's no need to single out cyclists. The DOT claims that the ad campaign "humorously highlights the essential dos and don’ts of safe, responsible biking," but it feels more like an apology to the anti-bike lane crowd that's hijacked the city's transportation policy lately. In the ads, celebrities like Mario Batali and Paulina Porizkova ride the wrong way down bike lanes, cut off pedestrians, and dominate sidewalks. Yes, there are bikers out there who do these admittedly jerky things! There are also pedestrians who stand in the middle of bike lanes while they wait for the light to change, or cut off cyclists while skittering ac...

Full article: http://www.grist.org/list/2011-05-11-hey-nyc-lay-off-cycl...

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