12 May '11, 12pm

Using “Social Proof” to Sell Sustainability | Sustainable Life Media via @SustainBrands

The principle of ‘social proof’ suggests that when deciding how to behave in an uncertain situation, most people simply copy the behavior of others around them. For advocates, social proof of sustainability is abundant. But how can we possibly deliver convincing ‘social proof’ for the urgency of sustainable behavior among a mass of mainstream folks who, as of yet, have very few socially similar role models? Applied Empathy. By

Full article: http://www.sustainablelifemedia.com/content/column/brands...

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Social Media Shortcuts for Stakeholder Engagement

Social Media Shortcuts for Stakeholder Engagement

triplepundit.com 11 May '11, 9am

To test this out, I did a quick search for the keyword “Walmart” a few weeks ago, and you can see a screenshot of the resu...

Guest Post: In Sustainability, How Does Your Employer Stack Up?: According to a recent study by the UN Global

Guest Post: In Sustainability, How Does Your Em...

greentechmedia.com 13 May '11, 3pm

According to a recent study by the UN Global Compact, 49 percent of CEOs cite the complexity of implementation across func...

Nike's Sustainability Report Takes Top Ceres-ACCA Award

Nike's Sustainability Report Takes Top Ceres-AC...

greenbiz.com 12 May '11, 1am

OAKLAND, CA — What does it take to earn kudos for your corporate sustainability report? Just ask Nike : In its most recent...

Does Corporate Social Responsibility Increase Profits?

Does Corporate Social Responsibility Increase P...

business-ethics.com 12 May '11, 3pm

Summing up their results, the researchers said, “we conduct[ed] a meta-analysis of 52 studies (which represent the populat...

Charge Less, Sell More: How to Price Green Prod...

greenbiz.com 10 May '11, 12pm

Price is the number one reason more Americans are not going green, according to OgilvyEarth’s recently published study, "M...

How to find jobs through social media

mnn.com 09 May '11, 3am

Demonstrate judgment when requesting a link to someone or accepting someone’s request. Ask yourself: Would I feel comforta...

Facebook's coal problem

Facebook's coal problem

marcgunther.com 08 May '11, 5pm

Facebook’s coal problem May 8, 2011 You’ve hard about the cloud , right? This blog comes to you from the cloud. The cloud ...

Take Action: Class: Smarter Social Media for En...

wiserearth.org 24 May '11, 7pm

: How can technology and effective mass communication help achieve a sustainable future? Social media is going to play a c...

One's skill in written and verbal communication often mirrors one’s level of success in business.

One's skill in written and verbal communication...

triplepundit.com 18 May '11, 8am

Communicating effectively isn’t all about diplomacy and tiptoeing around sensitivities. It’s really about choosing the rig...