12 May '11, 12pm

Why Sustainability Reporting Is Revolutionary

Why Sustainability Reporting Is Revolutionary

The following was adapted from the acceptance speech given by Nike's Hannah Jones at the Ceres-ACCA North American Awards for Sustainability Reporting, where Nike won top honors for Best Sustainability Report. We stand teetering between the old and the new. This next decade, we predict, will be the test of all of us. Not because of what might be, but because of what is. We have long said that things we have taken for free will become the new gold – water, waste, carbon. Today as we speak, externalized costs are being forcibly internalized into cost structures, economies and incomes. The weather is not waiting to be regulated. We believe we have entered the era of climate adaptation, where we are no longer contemplating the potential, but beginning to grapple with the consequences. Five years ago, we worked with a number of key stakeholders to scenario plan for the volatile...

Full article: http://www.greenbiz.com/blog/2011/05/12/why-sustainabilit...

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