03 Sep '12, 11pm

Will Drought Pop the Popcorn Market?

Will Drought Pop the Popcorn Market?

Those huge paper bags of butter-drenched, super-salty, crunchy kernels may be a threatened species at the snack bar of your local movie theater. The worst drought since 1956 is frying corn plants before those yellow kernels can even reach the popping stage. Mark Shew, a third-generation popcorn farmer, told Reuters : ”This is the worst season we’ve ever had. In some places, they’re going to be down to counting kernels at the bottom of the storage bins.” America’s favorite movie snack will be scarcer, but don’t expect to pay higher prices soon. The handful of kernels that explode into cinema’s noisiest treat are a small part of what theaters pay to deliver the treat. Bob Goldin, Executive Vice President of Technomic told Reuters : The price is already at nosebleed levels, and I think consumers would balk at further price increases, and secondly, and probably more importantl...

Full article: http://www.care2.com/causes/will-drought-pop-the-popcorn-...

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