11 May '11, 11pm

New Coal Cares™ Campaign Targeting Link Between Coal And Asthma Leaves Viewers Breathless

Peabody Energy seemed to have a terrible, horrible, no good, very bad day yesterday as they started to receive curious phone calls from consumers asking just how many Justin Beiber inhalers they were planning on giving away, and how courageous it was that a coal company was stepping up to acknowledge the role that pollution from their coal plants makes people sick, especially kids with asthma. Alas, the PR team at Peabody was quite confused on both accounts. Around 9:00 am eastern time, a new “market-friendly public health initiative” hit journalists’ email inboxes announcing the launch of Coal Cares™ , a campaign from Peabody Energy that would give away free novelty-themed inhaler actuators and also generously offer a $10-off coupon for the actual asthma medication, but only if you lived within 200 miles of a coal plant (news flash, you probably do ). The website is full ...

Full article: http://www.desmogblog.com/new-coal-cares-campaign-targeti...

Tweets

Coal Cares brings biting satire to clean energy debate

Coal Cares brings biting satire to clean energy...

mnn.com 11 May '11, 6pm

1) "Peabody is proud to help hundreds of millions of people live longer and better through coal-fueled electricity. A grow...

Old King Coal Needs New Energy Team

cleantechnica.com 13 May '11, 4pm

Does this sound sincere or salesy to you: “The WCA reports on its website that over 53 million tons of CO2 are being store...

Coal Cares: World's Largest Coal Company Gives Out Free Asthma Inhalers to Kids (Not.): Image... th.bp #green #USRC

Coal Cares: World's Largest Coal Company Gives ...

treehugger.com 11 May '11, 12am

largest private sector coal company in the world. As such, it's partly responsible for the hundreds of thousands of cases ...

Facebook's coal problem

Facebook's coal problem

marcgunther.com 08 May '11, 5pm

Facebook’s coal problem May 8, 2011 You’ve hard about the cloud , right? This blog comes to you from the cloud. The cloud ...

Facebook's Coal Problem and the Greening of the Cloud

Facebook's Coal Problem and the Greening of the...

greenbiz.com 09 May '11, 4pm

You've heard about the cloud , right? This blog comes to you from the cloud. The cloud is where the bank keeps your money....

Coal Ship Runs Aground, Destroys Coral Reef in Philippine Marine Sanctuary: Photo by Jekert G... th.bp #green #USRC

Coal Ship Runs Aground, Destroys Coral Reef in ...

treehugger.com 12 May '11, 2pm

Photo by Jekert Gwapo via Flickr CC A ship carrying coal has run aground in a marine sanctuary in the southern Philippines...