03 Sep '12, 9am

Bottom-Up Innovation Gaining Traction

Bottom-Up Innovation Gaining Traction

Health care, especially in the U.S., is a great target area for this kind of “reverse innovation ” given the fact that we are rated number one in health care cost yet rank only number 37 in health care performance. This is a good example of using ideas generated at, or for the base of the pyramid economies to “help us fix what’s broken in our own backyard.” Take, for example, the handheld ultrasound unit developed by GE Medical for use in rural India. The reasons for its success over there should be obvious. But, surprisingly, that device has now become very popular in the U.S. and Europe, too, because of its ease of use and inherent utility.

Full article: http://www.triplepundit.com/2012/09/bottom-up-innovation/

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