01 Sep '12, 11pm

Ontario startup aims to boost energy literacy through mobile apps

Ontario startup aims to boost energy literacy through mobile apps

Tim Johnson is a self-described energy geek, the kind of guy who has the website of Ontario’s electricity system operator set as his home page. While the rest of us are busy on Twitter reading about Avril Lavigne’s engagement to Nickelback front man Chad Kroeger, Johnson is combing through hourly data on the operation of the province’s grid. How much electricity are we using? What types of generation are meeting demand? Is there enough supply? How much are we importing and exporting? People who are passionate about the industry — myself included — live and breathe this stuff. We tend, however, to assume that the general public has the same level of interest or knowledge. “But the complexity has outpaced the level of communication that industry is providing to consumers,” said Johnson. “It’s a shame, because we really have an interesting story here in Ontario.” We are all “...

Full article: http://www.cleanbreak.ca/2012/09/01/ontario-startup-aims-...

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