11 May '11, 1pm

Levi Strauss & Co. Proposes Radical New Standards for Apparel Industry

Levi Strauss & Co. Proposes Radical New Standards for Apparel Industry

According to Anderson, Levi intends to ramp up its Terms of Engagement to coordinate with the United Nations Millennium Development Goals , a program of eight anti-poverty initiatives. Rather than focusing on “merely compliance,” the new Terms of Engagement will emphasize “how we support the people who make our products,” determined by improvements in vital areas such as poverty, hunger, disease, women’s and children’s health, and women’s rights as well as environmental sustainability. As an example, Anderson cites a savings account initiative for apparel workers in Columbia that provides access to housing assistance and other beneficial programs, which in turn leads to greater family stability and improved worker productivity. The message for the apparel industry is clear: to remain competitive over the long term, global companies must begin to make deep investments in th...

Full article: http://www.triplepundit.com/2011/05/levi-strauss-proposes...

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